That Kid Roy, rises above with new motivational banger "Watch Me"

That Kid Roy, rises above with new motivational banger "Watch Me"

That Kid Roy, rises above with new motivational banger "Watch Me"





The 1 thing in life that you can count on for certain is that fake friends will doubt you, snakes will test you, and the ops will try to knock you off your game. Listen as nextup Chicago hiphop artist, That Kid Roy, rises above with new motivational banger "Watch Me". The song is literally a toast to the success of an underdog who was counted out. "Watch Me" is an ode to all of the haters who made him the man that he is today. This is Roy's middle finger!!! He gives an inspiring lyrical performance over an uptempo Cxdy track. Enjoy the new single and watch That Kid Roy go by joining his growing movement below.



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Same$hift - "Self Conscious" (Video)

Same$hift - "Self Conscious" (Video)

Same$hift - "Self Conscious" (Video)

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Same$hift is a new artist from Missisauga who is currently working on his debut EP project, which is expected to release later this year. With a melodic R&B, trap inspired sound that blends genres seamlessly, Same$hift has a refreshing vibe coming out of the artistic urban hotbed just west of Toronto. On his new single "Self Conscious", Same$hift drops a feel good summer time smash. The record is produced by CashMoneyAP and the visuals were directed by Pro League films. In the video Same$hift takes us through his neighborhood and delivers with high energy. Speaking about his music and the new release Same$hift says "I try to motivate others through my music with the intent to make them feel good about themselves and life by writing about relatable topics". 'Self Conscious' touches on being conscious of yourself and your surroundings and is a record is fitting for the summer time. Be on the look out for more new music and video releases as Same$hift prepares the release of his debut EP! Twitter: @SameShift_

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CiVIK Releases "Let Go The Ghetto"

CiVIK Releases "Let Go The Ghetto"

CiVIK Releases "Let Go The Ghetto"





Canada continues to churn out elite artists and Ontario's own CiVIK is the latest example of just how much talent is coming out of the provinces. "Let Go The Ghetto" is a unique blend of well-written raps mixed with a melodic delivery that makes it very digestible and light on the ears. The instrumental is reminiscent of 90's hip-hop and CiVIK's narrative is also very golden-era in the sense that the focus is storytelling and life experiences. "Let Go The Ghetto" is packaged with a music video that captures the vivid imagery and storytelling in CiVIK's lyrics. The visual uses everything from reenactments to animations to get the message across and CiVIKs creativity as a visual artist is on full display to go along with his exceptional ability as a recording artist. Check out "Let Go The Ghetto" below. 


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Nto Speedy Releases "D Squared"

Nto Speedy Releases "D Squared"

Nto Speedy Releases "D Squared"





Listen to Nto Speedy float on his latest single "D Squared" where he provides an assortment of flows, cadences and melodies that are sure to catch your ear. Speedy represents Baltimore, Maryland which is a city infamous for violence and poverty but "D Squared" focuses on the lavishness of Speedy's lifestyle as he flexes the fact that he's beating the odds and making it in this game. Fashion is an integral aspect of hip-hop in 2018 and Speedy clearly has a pulse on the climate of that industry by referencing his favorite designers and how they all contribute to his unique style. Check out "D Squared" below and look out for more gems coming from Nto Speedy coming soon. 







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Hollywood Mac drops the ultimate new-age hustler's anthem "HUNDO"

Hollywood Mac drops the ultimate new-age hustler's anthem "HUNDO"

Hollywood Mac drops the ultimate new-age hustler's anthem "HUNDO"





It was once said that stars are born and not made. It has also been said that they are born everyday, so it wouldnt surprise me if a little favor has been shown to the home of the Hollywood Stars. One listen to L.A.'s own, Hollywood Mac and you can tell he was born to be a star. Mac, who recieved his nickname in high school is dropping his debut solo single "Hundo." The L.A. emcee hops on the speaker quaking, infectious head banger effortlessly spitting bars of gold, all while keeping the club moving. 




Hollywood Mac ironically spent years running a club before stepping to the mic and exercising his natural gift. Mac is the son of two musicians(father is a drummer, mother is a singer), it was inevitable that he would one day make dope music of his own. Keep an wye out for what Hollywood Mac has in store and while you wait, play "Hundo" that many times. Enjoy “Get Away” and join Hollywood Mac's growing movement today!




“HUNDO” Stream/Download:




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MC/Beatmaker duo, Lockness Carnival releases alternative hiphop album "Tickets to the Dope Show"

MC/Beatmaker duo, Lockness Carnival releases alternative hiphop album "Tickets to the Dope Show"

MC/Beatmaker duo, Lockness Carnival releases alternative hiphop album "Tickets to the Dope Show"




Back in 2006, legendary New York emcee, Nas, declared that Hip-Hop was dead. The insurgence of autotune, melodies, and growing “pop” aesthetic in the music, made this declaration incredibly logical. Even modern day, where the culture is leaning further and further towards a commodity instead of artform; Golden Hip-Hop seems to have lost its place with the turn of the century. That’s what makes rap act, Lockness Carnival’s, recent release “Tickets To The Dope Show” such a blindsided sucker-punch; loud enough to throttle the graveyard, and awaken that Golden Age artistry from its deathly slumber. “Tickets To The Dope Show” is a seven-track resurrection of one of the most celebrated eras of rap; hearkening back to the 90s time period with a beautiful blend of lyricism and old-school production. The only exception to this is the second track, “Urban Litty” which features a more new-age, electronic beat. Everything else follows a strict, satisfying rubric; with which the emcee, Dark Angel, shines impeccably across his producer, Strange’s, instrumentation. Dark Angel has a powerful affinity with imagery and storytelling; and he uses such to paint the most polarizing portraits. There are strong horrorcore themes locked in the stories of “Margo Santana” and “Hector”, yet backed by Strange’s warm, vinyl-singed primeval production, this imagery becomes eerily gorgeous. Another great element of this duo is that they do not solely rely on music to tell their tales. In the middle of the project, there are skits and snippets that fit flawlessly between Angel’s own verses, giving his stories even greater dimensionality. “Tickets To The Dope Show” is an outstanding blast to the past from two amazing creatives. If Hip-Hop is dead, they’ll be of the few to thank for its revival.


[Download/Stream]
“Tickets To The Dope Show”
https://itunes.apple.com/us/album/tickets-to-the-dope-show/1417721010


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JFK Releases "Pull Up"

JFK Releases "Pull Up"

JFK Releases "Pull Up"





JFK spits it how he lives it on "Pull Up" his brand new single presented by FPC 5150 Entertainment. Born in Brooklyn in 1981, JFK has elements of traditional hip-hop in his charisma but for the most part his style is modernized and geared toward the new generation from a sonic perspective. The melodic flow and bouncy cadences are a nice compliment to this smooth instrumental and make for an easy listen, a sound that you can just cut up to. Currently based in Miami, JFK has clearly been living it up and you can hear it in the lavish imagery in his lyrics. JFK has been on fire in 2018 and his album Kingwayz is a special body of work that really displays his versatility as an all around artist. Go check out the Kingwayz project and make sure you enjoy the new single "Pull Up"


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RICHLAWD CHASES THE PAPER - NOT P*SSY ON NEW HUSTLER’S ANTHEM “GET AWAY”

RICHLAWD CHASES THE PAPER - NOT P*SSY ON NEW HUSTLER’S ANTHEM “GET AWAY”

RICHLAWD CHASES THE PAPER - NOT P*SSY ON NEW HUSTLER’S ANTHEM “GET AWAY”





Cleveland has a very rich history and has been major factor in Hip Hop's timeline. It's a city always known for having artists with unique styles from Bone Thugs-N-Harmony in the 90's to Kid Cudi present day. Ready to step in and put the city on his back, RichLawd comes through with his debut single "Get Away." Though, it is his debut solo single, Rich started his career on the mic co-founding the group G.F. aka GoodFellaz. He would go on to write "Lyfe of Da Hype" with PTheArtist in 2007. "Get Away", RichLawd's solo introduction is an 808 laced M.O.B. anthem that explains where his priorities lie. The video provides a great complimentary visual to an already fire track, giving us a glimpse into the exotic lifestyle of Mr. Lawd. RichLawd's smooth delivery and already proven song making ability sound like a successful recipe to keeping RichLawd pumping out hits for many years down the road. Enjoy “Get Away” and join Rich Lawd's growing movement today!





“GET AWAY” Stream/Download: 







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Swizzy B Releases "Overworked & Underpaid"

Swizzy B Releases "Overworked & Underpaid"

Swizzy B Releases "Overworked & Underpaid"




LoUd Life Crew presents the second installment of OverWorked & Underpaid by SwizZy B. In an era where rappers feel obligated to flex like they're rich, SwizZy B is keeping it transparent and acknowledging that his hard work is yet to pay off financially. With that being said, OverWorked & Underpaid might not be a trilogy because volume 2 sounds like it could be the one that gets SwizZy B paid forreal. This 7-track project is a hip-hop clinic that puts multiple styles and techniques to the test from complex rhyme patterns to catchy hooks, SwizZy B has mastered the craft across the board. SwizZy B really lives the over-worked title as he continues to record music, tour, and operate his Indy label LoUd Life Crew out of Colorado Springs. This 24-year-old has a bright future and a solid work ethic, get used to the name SwizZy B. 




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Louie Casino Releases "Dice Control"

Louie Casino Releases "Dice Control"

Louie Casino Releases "Dice Control"




Atlanta, Georgia is the hottest city in hip-hop in 2018 and it almost seems like a new great artist comes out of the ATL every week, but Louie Casino is determined to break through the clutter. Louie prides himself on his entrepreneurial bossed-up approach to the game and his latest project Dice Control is presented by 4 Play Campaign, a label that he founded himself. Louie makes sure he handles his business and his craft on this project and it is clear that he has mastered his sound. The trap-inspired flows, cadences, and beat selection are all there while the melodies and content are far more advance compared to his contemporaries in the Atlanta trap scene. Louie is a unique artist who has what it takes to make it out of a crowded hip-hop scene and Dice Control can be the project that can take him to that next level. 




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Recklous new 12-track project “Cop This Mixtape” [INTERVIEW INCLUDED]

Recklous new 12-track project “Cop This Mixtape” [INTERVIEW INCLUDED]

Recklous new 12-track project “Cop This Mixtape” [INTERVIEW INCLUDED]





Not a single nook or cranny in the life of Santa Cruz rapper, Recklous, goes unexplored on his latest “Cop This Mixtape” project. The twelve track opus is a melting pot of subjects and sonics all blending together to paint a unique portrait of the man behind them. The first two tracks (“L.O.R.D” and “Blocked Numba”) are scorching trap bangers, aimed at incinerating an ex-lover whose ostensibly done Recklous wrong. “I Bet You Would” strikes as an ancient, G-funk anthem; whose production could have been graced by the likes of Dr. Dre. In alignment with that aesthetic, Recklous taps into an off kilter, Eminem-esque flow near the end of his ultimate verse; tying the song together, sonically. A personal favorite, both production-wise, as well as lyrically, will be the track “Deadpool”. “Deadpool” features a spine-chilling, synth-based melody; backed by a dark, heavy brass, and galloping trap beat. On the record, Recklous dives completely into his past struggles with drug abuse and suicidal thoughts; touching are two topics that are extremely relevant to the youth of modern America. And he does so with unshakeable confidence; as if he fully knows the power of his voice is greater than any shame he may feel about his past. “Perfect 10” is a confession of the rappet struggling with finances; dealing with being kicked out, homeless and owing some significant debt. The last track, “Sextape” is a smooth, fun, melodic cut done in ode to Recklous’s new love interest. On the record, he expresses his desire to turn her into a star akin to Paris Hilton, and Kim Kardashian... by identical means. This rounds the mixtape off beautifully; having started with torment over a past relationship, and ending with hope in a new one. All in all, this is a great, wholehearted debut by Recklous; and if he continues to be this honest in his music, he will build a fanbase like no other.






“COP THIS, MIXTAPE” Stream/Download:




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Beatmaker, KLEM releases new-age conscious rap song “THE TRUTH” ft. RINO [INTERVIEW INCLUDED]

Beatmaker, KLEM releases new-age conscious rap song “THE TRUTH” ft. RINO [INTERVIEW INCLUDED]

Beatmaker, KLEM releases new-age conscious rap song “THE TRUTH” ft. RINO [INTERVIEW INCLUDED]



One of the most indisputable objects in our universe is Truth. Truth is a titan, that has historically opened the eyes of millions and led to irreversible changes within societies all across the globe; both personally, and with people as a whole. As Philly-NYC producer, Klem, likewise demonstrates to us, Truth can also lead to one amazing record. A four-minute sonic escapade, “The Truth”, feat. Rino, is Klem’s breakout single from a mysterious, upcoming project. On this venture, while guest rappers take the reigns as far as vocals go, our East Coast beatsmith diving completely into production. And in this sonic sea, he swims flawlessly. The track commands attention from the jump; showing unique character through an ambient pad and EDM-esque bass frying in a bed of vinyl crackles. Eventually, in tandem with the verse of Rino, a loop of conventional, boom-bap hip-hop drums are introduced, and the record immediately gains traction. Rino drops gargantuan gems about the notion of Truth, and its impact, while Klem guides us on an aural adventure. There is a moment around the 1:15 mark where a sweet melody of rhodes keys come in, giving the instrumental a completely different flavor. Then, at about 1:45, a gorgeous, soft-rock guitar rift splits the mix, seasoned by series of melodic, reverberated licks. To tell the Truth, this is one of the most progressive, yet gratifying instrumentals I have heard all year; and if this is any preview as to what Klem has in store for us on the album, he is most certainly holding a masterpiece.



THE TRUTH” Stream/Download:






7 Questions with KLEM


1. When did you you 1st begin making music?KLEM: Alright so I first started making music when I was 13, I’m 23 now so it’s been a solid 10 years of learning production. I started my musical experience though when I was 9 and learned how to play the trumpet. I then learned to the play the guitar when I was 12 and got my first audio interface at 13. It was an old Line 6 pod audio interface that came with Ableton.

2. What genres do you specialize in?KLEM: I grew up listening to a bunch of genres. Between Red Hot Chili Peppers, Blink 182, Elton John, Eminem, Tupac, and Johnny Cash - I grew up with every type of music and found ways to appreciate everything that was made with hard work and determination. I have been working with alternative rock for a long time and then started working with electronic music when I was 15 (it was my Deadmau5 phase and electronic music and dubstep was bumping everywhere) and recently that turned into working on hip hop beats and phusing that with typical electronic and alternative instrumentation.

3. What hiphop producer has influenced you and why?KLEM: I absolutely love the guys that help produce for Kendrick Lamar, Run the Jewels, and clipping. That includes Top Dawg, El-P, William Hutson, and Jonathan Snipes. They all aren’t afraid to try something different and new. They don’t really care if people love or hate it because they are always against the grain of what’s popular and it seems like they are all years ahead of everyone else. They take risks and most of the time it works out beautifully.

4. What kind of equipment or programs do you use for making a beat?KLEM: I use Ableton as my DAW with plenty of plug ins by izotope, Line 6, and many third party company plug ins. I use a focusrite pre-amp with my arsenal of condenser vox and instrument mics. I have a Taylor acoustic guitar along with an Ibanez semi-hollow body and another Ibanez solid body guitar. Everything I do with my beats come from either my Arturia midi controller or sounds I record myself. I also sometimes use some samples through splice when I want to add another layer to my tracks.

5. What is the concept behind your new project? 6. What artists are on the project and how did you connect?
KLEM: The concept behind my new project has a lot to do with nostalgia - either sonically, lyrically, or both. I found a lot of vocalists from around the US using Instagram, Fiverr, Facebook, and even some home town friends. I wanted to create a sonic soundscape with different vocalists for each song. There are also a couple instrumental tracks as well. I’m throwing all my chips down and putting my all into this project because I want it to be something to be proud of. I love the sounds from the 80s and I really dig vapor wave / aesthetic art styles and I wanted to find a way to paint that picture with sounds. Some of the artists include Rino, Keybeaux, Woodsy Wasabi, preachblvvk, Jordyn Oran, S-Class, and Nekrog

7. What does the future holds for your career?KLEM: Well that’s a real open ended question. I’m working on a separate alternative/folk/rock album with an awesome producer, Josh from Invengo Productions, which might be out in the winter, and I’m hoping to release this current HipHop project in October. It’s going to be called Aesthetic and I can’t wait to see how it’s received. My current single, The Truth (feat. Rino), has been received very well from most listeners so I’m excited to see where this project takes me. I love working with and collaborating with others so I’m just excited to see where this all takes me.




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J. Ransom shares pieces of his heart on soulful 24-track album "I Care"

J. Ransom shares pieces of his heart on soulful 24-track album "I Care"

J. Ransom shares pieces of his heart on soulful 24-track album "I Care"





Jack of all trades. Renaissance man. Well rounded. Whatever adjective you want to use to describe it, some people are just talented. J. Ransom is one of those unique individuals. The Morristown, New Jersey native does it all. Not only is he an up and coming star, Mr. Futrell is an Author, Co-Founders of Really Right Productions, JAC media and promotions, and last but definitely not least, has a Masters Degree in Applied Sciences. The well accomplished artist is back with his new album 'I Care'. 



The project has a mellow vibe throughout and is primarily themed around vivid encounters and past relationships. Ransom presents a variety of melodic styles on I care and the results are evident on standout tracks like "The Game", "How Far", "Already Told You", and "Cant Help Myself." It wouldn't surprise me at all if J. Ransom's work ethic and versatility has him sitting at the table with the J. Coles and Drakes of the world in the very near future. Enjoy the new album and join J. Ransom's growing movement today! 





“I CARE” Stream/Download: 




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#SongOfTheWeek Jance new banger “G. Rap Snacks”

#SongOfTheWeek Jance new banger “G. Rap Snacks”

#SongOfTheWeek Jance new banger “G. Rap Snacks”




“I’m just trying to get them chips like the rap snacks—“ is one of the first bars you’ll hear when cracking open a bag of Grand Rapids, Michigan’s own, Jance’s, “G.Rap Snacks”. This happens to be the Midwest rapper’s third release; and like those before it, the cut is seasoned with premium, bar-filled flavor. It is a marriage of contemporary, trap aesthetic (through its percussion, 808s and tempo) with the late 90s-early 2000s soul sampling that dominated much of mainstream hip-hop. Over this spicy beat, which was produced by Kami Beats, Jance is in perfect form. He dips into every pocket imaginable; not only delivering some immaculate rapping and flows, but likewise melodizing in certain areas of his verse; detailing his dreams of success and perceived road to riches. The combination of this passionate instrumentation, matched with even more passionate rapping, makes for one appetizing record. After just one listen to “G.Rap Snacks”, you’ll be scraping the bottom of the bag for more.




“G. RAP SNACKS” Stream/Download: 





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Lyricist, The White Lion releases high powered conscious rap song "Whistling Past The Graveyard"

Lyricist, The White Lion releases high powered conscious rap song "Whistling Past The Graveyard"

Lyricist, The White Lion releases high powered conscious rap song "Whistling Past The Graveyard"





"The White Lion" is a heroic lyricist from the unlikely area of northern Idaho has come out of the woodwork with A brazen stride to share his heathenish and folkish wisdom. as he pushes forward using his music as an outlet he is gaining momentum with each growing day and continues to win the support of music lovers as well as industry tycoons. With an unorthodox yet authentic style its no wonder that this artist has captured the attention of the music industry as he continues to rise up and humbly carve A trail of his own. 


"Whistling Past The Graveyard" is a song about boldly risking everything you have in the pursuit of a life that is entirely free and self-sufficient. When you listen to this song you can feel a true warriors energy shining through in the most inspiring and uplifting kind of way. Unlike a lot of music that is generic and aimed toward creating or following a social trend, this song is refreshingly natural and has a great blend of consciousness and outlaw mentality that has yet to be seen thus far in the rap game. With an excellent flow, Great content, and top notch producing by the industry Giant E Smitty this song is sure to get the blood pumping and take you on A trip back in time to the golden age of hip hop. This track represents the importance of challenging authority while maintaining the essential respect for common law and voluntary cooperation necessary for people to live in peace and free from tyranny. The White Lion is set to release his debut album "Go Hard Or Go Homeless" on August 28th via Sound Alive Records. Physical CD's & Limited edition Vinyl will be available for fans to purchase as well as the album's release on all digital platforms. Stream "Whistling Past The Graveyard" on Soundcloud now.







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